{"product_id":"arturia-1973-pro","title":"ARTURIA PRE 1973","description":"\u003ch1 class=\"mb-0\" data-v-dea87e65=\"\"\u003ePre 1973\u003c\/h1\u003e\n\u003cp class=\"h1 small mb-3\" data-v-dea87e65=\"\"\u003eThe iconic British preamp sound of the 70s.\u003c\/p\u003e\n\u003cp class=\"mb-3\" data-v-dea87e65=\"\"\u003eThe definitive sound of the world's best studios, perfectly recreated for the modern producer. Color your tone, saturate your signal, or give everything a subtle, vintage lift. The perfect way to warm up a digital signal.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-12 col-lg-10 col-xl-9 col-xxl-8 mb-3\"\u003e\n\u003cp class=\"h3 small\"\u003eAs every modern music producer knows, the sheer amount of software plugins available seems almost limitless.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6\"\u003e\n\u003cp\u003eFor years, top producers have coveted the sound of the venerable 1073 preamp. Now - through the power of Arturia’s advanced TAE modelling - you too can have a taste of that harmonically rich, classic tone in your DAW.\u003c\/p\u003e\n\u003cp\u003eDevised by visionary electronics engineer and pro audio legend Rupert Neve, the preamp became a staple of the world’s top studios, and added its unique tonal flavor to countless hits. It was a revolution in 1970, pioneering the use of reliable high-efficiency transistors to replace the temperamental vacuum tube technology of the time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6 pt-2 pt-lg-0\"\u003e\n\u003cp\u003eThe sound of the preamp became an instant hit with record producers, sound engineers, and artists the world over, cementing its place in music history.\u003c\/p\u003e\n\u003cp\u003eContinuing that revolution, using their exclusive TAE technology, Arturia have recreated this phenomenal piece of music production history. Capturing and recreating its distinct musical color, its pleasing analog distortion, and its sweet-sounding tone controls, you’ll be able to start your virtual signal chain with one of the best sounding pres ever created.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-lg-6\"\u003e\n\u003ch2\u003eAnalog sound \u003cbr\u003e\u003csmall\u003ein the digital world\u003c\/small\u003e\n\u003c\/h2\u003e\n\u003cp class=\"quote mb-3\"\u003e“... but my audio interface already has preamps. Why do I need virtual preamps? What difference will it make? ”\u003c\/p\u003e\n\u003cp class=\"h3 small mb-3\"\u003eGreat question!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-lg-6\"\u003e\n\u003cp\u003eAs you’ll know, preamps raise the gain of incoming signals - from microphones and musical instruments - to usable levels, which can then be mixed. Practically all modern audio interfaces include preamps, just as most analog mixing consoles integrated preamps in the pre-digital age.\u003c\/p\u003e\n\u003cp\u003eThanks to today’s technology, preamps are very neutral and transparent in the way they amplify the audio signal. In the past, preamps tended to subtly distort the sound, imparting a tonal character to the audio they processed; a sort of “sonic fingerprint” that music producers would become familiar with, and start to use in creative ways.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6 pt-2 pt-lg-0\"\u003e\n\u003cp\u003eThis is what people usually refer to when they talk about ‘the sound’ of a mixing console. Running a session on a mixing console that used the 1073 preamps, for example, would give the whole track a harmonically exciting feel.\u003c\/p\u003e\n\u003cp\u003eNow, you can enjoy the best of both worlds. You can use the preamps on your audio interface to get your signals to a usable level, and use Arturia’s software preamps to impart that iconic tone to your tracks.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAdding that \u003cbr\u003e\u003csmall\u003e“je ne sais quoi”\u003c\/small\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-lg-10 col-xl-9 col-xxl-8 mb-3\"\u003e\n\u003cp class=\"h3 small\"\u003eIt’s difficult to let new producers and mix engineers know just how important the subtle sound-shaping power of preamps are;\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6\"\u003e\n\u003cp\u003eWe’re talking about something understated. It’s not a flashy synth or an extreme audio-mangling plug-in.\u003c\/p\u003e\n\u003cp\u003eAt their core, all of our preamp plugins provide 2 main benefits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6 pt-2 pt-lg-0\"\u003e\n\u003cp\u003eThat’s what we think, anyway. How you decide to use Pre 1973 is up to you. Maybe you’ll just love the way drums sound when you slam the input gain and pull down the high end. In fairness, that does sound pretty awesome.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-12 col-lg-6 pt-4\"\u003e\n\u003cdiv class=\"card-simple\" data-v-1b03bdf6=\"\"\u003e\n\u003cdiv class=\"card-simple__content--no-pad card-simple__content\" data-v-1b03bdf6=\"\"\u003e\n\u003ch3 class=\"small mb-2\"\u003eA link to the past\u003c\/h3\u003e\n\u003cp\u003eThe original EMT®️ 140 was breakthrough technology: the world’s first plate reverb. Brighter and more versatile than the spring reverbs and echo chambers that preceded it, this plate reverb unit became part of practically every top studio’s arsenal. It was a serious investment, costing as much as a house, and weighing more than 3 people. Now, thanks to our exclusive physical modeling technology, you can use this studio legend in your DAW, without breaking the bank, or breaking your back!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6 pt-4\"\u003e\n\u003cdiv class=\"card-simple\" data-v-1b03bdf6=\"\"\u003e\n\u003cdiv class=\"card-simple__image\" data-v-1b03bdf6=\"\"\u003e\n\u003cdiv class=\"_bg-cover_1srqr_1 image-ratio image-ratio-65\" data-v-1b03bdf6=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card-simple__content--no-pad card-simple__content\" data-v-1b03bdf6=\"\"\u003e\n\u003ch3 class=\"small mb-2\"\u003eMixing confidence\u003c\/h3\u003e\n\u003cp\u003eOur reimagined version lets you adjust the pre-delay to let your original sound have space, a high-pass filter on the input to hone its tone, integrated chorus, and even a post reverb EQ to make sure the effect perfectly complements your track. Rev PLATE-140 lets you filter and EQ your sound before it even hits the plate, so you can get rid of all those muddy or bright frequencies you don’t want to enjoy a lush, vintage reverb whenever you like.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eCracking \u003cbr\u003e\u003csmall\u003ethe code\u003c\/small\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-lg-10 col-xl-9 col-xxl-8 mb-3\"\u003e\n\u003cp class=\"h3 small\"\u003eWe built our award-winning reputation on accurately modelling classic synthesizers and keyboards, now we extend our expertise to bringing legendary, rare, and unattainable pro audio hardware to every modern music creator.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6\"\u003e\n\u003cp\u003eWe didn’t just want to make something that sounded like a 1073, we wanted to create a living, breathing emulation to bring you as close as possible to the joyous original, and go beyond your expectations. To do Rupert Neve’s brainchild justice, we analysed the unique response of every electronic component of the hardware. To guarantee the best preamp sound, Arturia’s engineers travelled the world, visited studios, and spoke to producers and engineers who use their 1073 on every project.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Pre 1973, our quest brought us to London, England. There, we were able to spend some time with unit #3392, an original unmodified 1073 built in 1971.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6 pt-2 pt-lg-0\"\u003e\n\u003cp\u003eThis particular preamp helped shape the course of popular music for almost half a century. Now owned by Fish Factory Studio, it also played its part in creating iconic Blur and Gorillaz tracks when it was used by Damon Albarn’s sound engineer.\u003c\/p\u003e\n\u003cp\u003eTaking its rightful place alongside the best performance keyboards, analog synths, and digital powerhouses in Arturia’s virtual hall of fame, the Pre 1973 is ready to show you what it’s made of.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003ch2 class=\"prep mb-2\"\u003eThe ultimate \u003cbr\u003e\u003csmall\u003esound-shaper\u003c\/small\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-md-11 col-lg-9 col-xl-8 col-xxl-7\"\u003e\n\u003cp class=\"h3 small\"\u003eBeautifully simple, yet stunningly effective, the Pre 1973 offers simple controls that pros will feel right at home with, and newcomers will quickly learn to love.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-12 col-lg-6\"\u003e\n\u003cp\u003eIt’s fair to say that in the 50 years since unit #3392 was built, the music industry has seen some changes. To bring this legend up to date, we’ve also included some optional enhancements to make the most of your DAW.\u003c\/p\u003e\n\u003cp\u003eTo top it all off, we even recreated the vintage style of the interface in a glorious, high-definition GUI. Every aspect of the Pre 1973 has been meticulously put together, ready to take your music to the next level.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6 pt-2 pt-lg-0\"\u003e\n\u003cul class=\"mb-0 pl-2\"\u003e\n\u003cli class=\"mb-2\"\u003e\n\u003cstrong\u003eAutomatic gain control\u003c\/strong\u003e intelligently alters the output volume based on the changes you make to the input gain.\u003c\/li\u003e\n\u003cli class=\"mb-2\"\u003e\n\u003cstrong\u003eContinuous controls,\u003c\/strong\u003e rather than stepped, for extra creative precision.\u003c\/li\u003e\n\u003cli class=\"mb-2\"\u003e\n\u003cstrong\u003eSwitchable transformers,\u003c\/strong\u003e letting you choose between the original Carnill and the modified Marinair components, so you can easily choose which hardware voicing sounds best on your signal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf contained mid\/side mode,\u003c\/strong\u003e so you don’t need to use additional convertors to use this advanced studio technique, your audio will sound amazing in both mono and stereo.\u003cmeta charset=\"UTF-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNew \u003cbr\u003e\u003csmall\u003eFeatures\u003c\/small\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-lg-10 col-xl-9 col-xxl-8 mb-3\"\u003e\n\u003cp class=\"h3 small\"\u003eTalking about sound is like dancing about architecture. We’ll let your ears be the judge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6\"\u003e\n\u003cp\u003eWithout going into too much detail on how the Pre 1973 shapes your sound, you’ll find that its unique tonal flavor, its powerful equalizer, and its pleasing harmonically rich distortion will give you a solid, time-tested foundation on which to build your tracks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6 pt-2 pt-lg-0\"\u003e\n\u003cp\u003eWhen each channel of audio is given the Pre 1973 top-studio shine, mixing becomes a breeze, and your music will take on a vital, iconic character. Don’t take our word for it, listen for yourself.\u003c\/p\u003e\n\u003cp\u003eWant to try it on your own audio? Remember that you can download a free trial of the plugin so you can experience it in your own setup.\u003c\/p\u003e\n\u003ch2 class=\"prep mb-2\"\u003eIncluded in\u003cbr\u003e\u003csmall\u003eFX collection\u003c\/small\u003e\n\u003c\/h2\u003e\n\u003cp class=\"h3 small mb-3\"\u003eEffects you'll actually use\u003c\/p\u003e\n\u003cp class=\"pb-3 mb-3\"\u003eThis effect is part of FX Collection, a suite of essential audio effect plugins empowering musicians, producers, and artists to get creative with their production. From iconic recording gear modeled with breathtaking accuracy, to cutting-edge contemporary effects, the collection includes the most sought-after studio tools, rare guitar pedals, modern mix enhancers, and beyond. Elevate your production and add color to your mix like never before.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-12 col-xl-4 pb-4\" data-v-a4f2c82c=\"\"\u003e\n\u003ch3 class=\"h2 prep\" data-v-a4f2c82c=\"\"\u003eMain Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-xl-8\" data-v-a4f2c82c=\"\"\u003e\n\u003cdiv class=\"row gutter-xxl\" data-v-a4f2c82c=\"\"\u003e\n\u003cdiv class=\"col-12 col-lg-6\" data-v-a4f2c82c=\"\"\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003eVirtual recreation of famed classic British preamp\u003c\/h4\u003e\n\u003cul class=\"mt-3 platform-specs__list\" data-v-a4f2c82c=\"\"\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003e60 dB virtual continuous input gain\u003c\/li\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003e2 type of output transformers\u003c\/li\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003e+\/- 24 dB Output trim level\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003eComplete switchable EQ section\u003c\/h4\u003e\n\u003cul class=\"mt-3 platform-specs__list\" data-v-a4f2c82c=\"\"\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003eInclude bypass \u0026amp; phase Inversion switch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003eHigh Shelf Filter\u003c\/h4\u003e\n\u003cul class=\"mt-3 platform-specs__list\" data-v-a4f2c82c=\"\"\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003e+\/- 18dB gain\u003c\/li\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003eFixed frequency of 12kHz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003eMidrange Bell Filter\u003c\/h4\u003e\n\u003cul class=\"mt-3 platform-specs__list\" data-v-a4f2c82c=\"\"\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003e+\/- 18 dB gain\u003c\/li\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003eContinuous frequency range from 360Hz to 7.2kHz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003eLow Shelf Filter\u003c\/h4\u003e\n\u003cul class=\"mt-3 platform-specs__list\" data-v-a4f2c82c=\"\"\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003e+\/- 18dB gain\u003c\/li\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003eContinuous frequency range from 35Hz to 220Hz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003eHigh Pass Filter\u003c\/h4\u003e\n\u003cul class=\"mt-3 platform-specs__list\" data-v-a4f2c82c=\"\"\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003e-18dB\/oct. Slope\u003c\/li\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003eContinuous frequency range from 50Hz to 300Hz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-lg-6\" data-v-a4f2c82c=\"\"\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003e1 \u0026amp; 2 channels plugin versions\u003c\/h4\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003e3 stereo modes\u003c\/h4\u003e\n\u003cul class=\"mt-3 platform-specs__list\" data-v-a4f2c82c=\"\"\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003eStereo Link\u003c\/li\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003eDual Mono Channels\u003c\/li\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003eMid\/side (M\/S) encoding-decoding for advanced stereo processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003eOutput Analog VU meter\u003c\/h4\u003e\n\u003cul class=\"mt-3 platform-specs__list\" data-v-a4f2c82c=\"\"\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003e3 calibrations mode (-18dBFs, -12dBS, -8 dBFs)\u003c\/li\u003e\n\u003cli class=\"platform-specs__list-item\" data-v-a4f2c82c=\"\"\u003eAnalog clipping LED indicator\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003eComprehensive set of presets\u003c\/h4\u003e\n\u003cdiv class=\"platform-specs__images-container\" data-v-a4f2c82c=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pb-3\" data-v-a4f2c82c=\"\"\u003e\n\u003ch4 class=\"mb-0\" data-v-a4f2c82c=\"\"\u003eState-of-the-art TAE® analog modeling\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ARTURIA","offers":[{"title":"Default Title","offer_id":44829941727405,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/3449\/7197\/files\/1_imresizer-4.jpg?v=1760998380","url":"https:\/\/www.detroitmodular.com\/products\/arturia-1973-pro","provider":"Detroit Modular","version":"1.0","type":"link"}